Is Digital Still A Step Child?
Wednesday, 03. 18. 2009 – Category: Enversa Companies
Some people believe that digital advertising is a whole different arena when it comes to marketing and advertising. Some awards companies have even come up with a digital advertising agency award separate from any other kind of advertising agency not digital based. This thinking comes from the idea that the digital market is completely separate from any other type of marketing or advertising. However, that really should not be the case. Digital marketing is run a little differently from more traditional advertising methods, but it is similar enough to be categorized under the same species. It is a different channel of advertising, not its own arena.
The idea that the digital advertising market is like public relations, advertising, or direct marketing is flawed.The digital market is…
Reverse Auctions: Today’s Competitive Tools
Tuesday, 03. 10. 2009 – Category: Enversa Companies
Why use Reverse Auctions?
Online reverse auctions are a great source for competitively priced supplies. More and more companies are turning to online reverse auctions to acquire goods and services they need to run their business. They allow a company of any size, from small businesses to huge multinational conglomerates, to procure necessary materials and contracts at the lowest prices available. By obtaining the best possible pricing for the products and labor used in generating their products, companies can lower their operating costs and possibly the price of their merchandise giving them a competitive edge in the market today.
How do Reverse Auctions work?
The majority of people are familiar with the standard, or Dutch, auction that has become so popular online through sites like EBay. These auctions…
Building Business Momentum
Friday, 03. 6. 2009 – Category: Ranger Wireless Solutions
If you’ve ever played sports you know all about momentum. This rare compilation of confidence, luck and timing can help make even the worst of teams believe they are just good enough to win. It can break wills and bring crowds to their feet. It is so powerful, that the idea alone of a possible momentum shift can be enough to actually shift momentum.
Yet in business, there is nothing more underrated than momentum. Rarely when discussing a strategic plan or a marketing strategy do I hear anyone mention momentum, let alone how one might build the plan to adequately use it. Like high profit margins or good worth of mouth, many business people believe momentum comes with the territory of doing business.
When it comes down…