Online Video Advertising Will Gain Considerable Market Share
Sunday, 04. 26. 2009 – Category: Enversa Companies
It seems as if people are watching more content on their laptop computers than their televisions these days. Video content is made readily available to the public through various avenues including major network websites, cable network websites, and third party websites like hulu.com. It has been reported that online video viewership may surpass the 10 billion person estimate that was outlined in a study by comScore. Billions of people are utilizing these sites to view content that they may have missed on traditional television. Furthermore, these sites almost always contain a 30 second to 1 minute long commercial before allowing users to view content. This online video advertising, much like traditional television, allows companies to market products and services even over the internet.
Network, cable, and…
Social Media & Consumer’s Expectations
Friday, 04. 24. 2009 – Category: Enversa Companies
It is true that consumers will come to expect the more traditional media to implement strategies that involve social media. Social media is often referred to as user-generated content (UCG), and is becoming increasingly prevalent on the web. There are thousands of sites that depend on consumers to generate content. This social media is extremely important in today’s society for several reasons:
1. Relevance- Social media can be more relevant than traditional types of media to the consumer because the content is being generated on the spot and is timely to the consumer. There is no long winded process to publish social media online compared to print publications. Instead, people can easily publish their thoughts at given moment. For example, Twitter.com offers short bursts of thought…
Does Your Cable Company Share Your Values?
Thursday, 04. 23. 2009 – Category: T2 Communications
Today’s economy seems to put a lot of focus on getting the cheapest rates for your TV, phone and internet services. We are constantly bombarded with new deals, bigger packages, and starter promotions. Each company is competing with the next to win over a customer who values the bottom line. Although it is important to evaluate the cost of our cable, phone and internet services, is that really all that we value? Is bottom dollar the only thing that matters when it comes to services that we purchase? The answer should be “no”, but most of today’s cable companies have us convinced that the cheapest package is all that matters. To some that may be the case, but there are many who also value honesty,…
Now is the Time to Focus Your Brand
Wednesday, 04. 22. 2009 – Category: Enversa Companies
You can’t read a business trade these days without seeing a list of the latest strategies for customer acquisition and retention. Millions of dollars and countless hours are being invested in social network and advertising opportunities by businesses all over the world. Companies are creating rewards and recognition programs to entice customers to regularly spend their money with them.
During a trying economic period like we are in now, however, many companies are forced to rethink these business models. This quickly forces tough decisions on budgeting, staffing and marketing projects. Cuts are often required to get the business to a sustainable position. However, are the cuts made in alignment with the company’s brand? If not, just how sustainable is it really?
The truth is that in positive…