The Disappearance Of Ad Agencies As We Know Them

Monday, 04. 20. 2009  –  Category: Enversa Companies

Historically, changing times have called for shifting measures and ways of advertising products and services. However, throughout the years, ad agencies have always managed to maintain their hold and have cornered the market when it comes to promotions and advertising. It is looking increasingly likely, though, that traditional ad agencies are headed for a rapid decline and extinction. The reason lies largely in the dramatic shift in media as we know it.

The types of media that ad agencies typically produced ads for – television, radio and print journalism – are all shrinking rapidly. For the first time in ages, an entirely new media is taking hold and grabbing the attention of the people that is so highly valued by advertisers. The Internet and its various…

The Paradox of Little Things

Friday, 04. 17. 2009  –  Category: Ranger Wireless Solutions

They say that “the devil is in the details.”  And they are exactly right.  When it comes to business, however, it always seems like it is small tasks that keep us from our high-payoff activities.  So which is it?  Should we be focused on doing the little things to be successful or are we compromising our ability to tackle greater challenges by being distracted by them?  It depends on what you really consider to be little.

Planning is the Key

When it comes to the “small stuff,” it really comes down to understanding the relevance of each activity.  These days, it’s rare to find anyone who has an abundance of time on their hands.  It is crucial that our time (and attention) is focused on those projects…

Smiling: An Effective Personal and Business Strategy

Friday, 04. 17. 2009  –  Category: T2 Communications

All of us have heard a variety of expressions that encourage and remind us to smile.  “Say, ‘Cheese’!”  “Show me those pearly whites!”  “Turn that frown upside down!”   It seems like a simple thing to do and is many times done without thought, but many people don’t realize how much they do not smile.  Even when smiling doesn’t occur naturally, people should smile intentionally and regularly.  It is so beneficial for us and those around us when we smile because it gives a sense of friendliness, acknowledgment, and confidence.  Take notice of yourself everyday.  Are you smiling?

I notice the amount of people not smiling, and it makes me wonder if they are paying attention.  Smiling acknowledges people and personal gestures.  In a meeting, it’s nice…

The Battle Between Legacy and Next-Generation

Wednesday, 04. 1. 2009  –  Category: T2 Communications

When it comes to solutions for deploying any product, there is an ever-present gap between two competing viewpoints: legacy and next-generation. Most often industry giants comprise the legacy portion of the industry, buying and selling solid solutions based upon the standards they once created. Next-generation solutions, however, emerge from a different direction. Instead of building off of the legacy solutions, these products often use an inventor’s mindset to build unique services. While some services attempted to bridge the gap between legacy and next-generation, the reality is more likely that it is an “either/or” environment where each side offers both inherent benefits and drawbacks.

Legacy

When it comes to the legacy approach, the solution is usually rock solid in its structure if for no other reason than the…