How to Sell Bleeding Edge Technology
Wednesday, 05. 27. 2009 – Category: T2 Communications
As the technology landscape rapidly evolves, new gadgets and applications seem to hit the market on a weekly basis. Rumors continue to swirl about the next big products coming in the handset world from the likes of Apple, Research in Motion and Palm. Google is consistently poised to introduce a new application into their portfolio. Even companies like Amazon that are not traditionally into building unique products are getting into the action in an attempt to expand their market reach.
The reality, however, is that not every great piece of technology becomes the next “big thing” and perfectly good ideas never make a dime in the marketplace. Many ideas never show up on news feeds or the shelves of the local…
Educate Your Customers for a Lifetime
Thursday, 05. 21. 2009 – Category: T2 Communications
We’ve heard the expression, “Feed a man a fish, and he eats for a day. Teach a man to fish, and he eats for a lifetime.” This saying is particularly handy in the world of customer service. The benefits of educating your customers are rewarding to you and to them; first, you educate the customer and give them a sense of ownership over the product or service. Second, you reduce the number of support calls you receive because the customer has some knowledge to utilize and possibly fix the issue, especially if it is one of those “common problems”. Third, you reduce the amount of time spent on the phone with customers when they still need your help. Customer service…
Are You Ready Again for the DTV Transition?
Wednesday, 05. 20. 2009 – Category: T2 Communications
On June 12, 2009, over-air-television stations will transition their signals exclusively to digital. If this becomes anything like the false start that occurred in February, it should be interesting as it unfolds. From the very beginning, the messaging behind this technology conversation has been muddled at best. The government’s efforts to educate the public have been watered down by a general lack of understanding by most Americans of how exactly they get their TV service and what type of signal they are really watching. The end result has become unnecessary panic, particularly among the elderly.
So let’s help clarify some of the key components of this transition that you need to remember:
Only Antenna Users Need to Buy Equipment
The reality is that,…
The Benefits of Keeping Your Land Line
Monday, 05. 18. 2009 – Category: T2 Communications
Today many people are ditching their home phones and relying solely on their cell phones for all incoming and outgoing calls. The cell phone has become the do-all gadget, rendering the land line obsolete because of the huge advancements for talking, browsing the internet, emailing, and listening to music. Although many home phones are rarely used, cable providers include them in their bundles and encourage us to purchase a land line with our packages to save a few dollars. In our on the go world, we may not see the value in having a home phone except to have a number to give out to merchants that we probably won’t answer. Other than catching messages from sales calls, there are…