App Stores for iPhone & Android Will Soar

Sunday, 05. 3. 2009  –  Category: Enversa Companies

Whenever the Cupertino-based Apple enters a market, they always manage to leave a profound and lasting mark and often do so very quickly. That has certainly been the case with their Application Store approach to offering 3rd party software to iPhone and iPod Touch customers and it seems all but inevitable that Android-based phones are likely to end up with something similar. Android is a software platform and operating system for mobile devices developed by Google. It allows developers to write managed code in Java, controlling the device via Google-developed Java libraries. After all, virtually every major player from Microsoft to Sony is jumping on the bandwagon in one form or another.

At present the Android Market shows a list of titles broken down into a…

The Decline of Display Advertising

Friday, 05. 1. 2009  –  Category: Enversa Companies

The outlook for display advertising is in continued decline as companies reevaluate the way ad budgets are spent and will become less effective. Display advertising or advertising in magazines has declined over the past several years as companies increasingly look for methods to measure the results of ads. A controversial ad display, like those created by Calvin Klein or Abercrombie and Fitch, using the shock value of naked models can create publicity for the company, but those ads are risky for the client. They aren’t always guaranteed to work, and can sometimes backfire with negative press and consumer feedback. Companies need more reliable ways to determine the return on investment on advertising and marketing in these days of diminishing profits.

Direct marketing techniques in display advertising…