Reality TV and the American Family

Wednesday, 06. 24. 2009  –  Category: T2 Communications

America’s interest in reality TV has encouraged a new wave of celebrity.  The most dramatic members of MTV’s The Real World were offered positions as video jockeys in the 1990s.  These days the least liked and most problematic contestants of shows like Flavor of Love and Rock of Love are given their own reality shows on VH1.  Now unwed and jobless “Octomom” Nadya Suleman, who was artificially inseminated and now has 14 kids to raise on her own, is rumored to have been offered her own reality show.  When did America start encouraging this behavior?  What ever happened to privacy and, more importantly, morals?  Now that we have been introduced to reality TV, we are not only able to watch the real lives…

Why Television Still Conquers Online Video

Monday, 06. 22. 2009  –  Category: T2 Communications

Online video has exploded in the past year, with a record 16 billion videos being viewed by Americans in April 2008.  So is the online video revolution upon us?  Will consumers, particularly young viewers, be dropping their pay TV service in favor of their internet connection?  Not so fast.  There are many reasons live, linear, pay television (cable, IPTV, satellite) is not going away any time soon.  Here are six:

Volume: While online viewing continues to grow, it still pales in comparison to television.  The National Cable & Television Association reports that there are approximately 64 million cable television subscribers in the United States.  By those numbers, that equates to about 250 online videos being viewed per household per month, or 8…

Is going cheap the new chic?

Thursday, 06. 18. 2009  –  Category: Enversa

The recent recession being touted as one of the longest and deepest in US history is supposed to have a dramatic effect in altering consumer spending habits. Economists and marketers are concerned that consumer spending habits will have changed and that the tightening of the purse strings will continue long after the recession has ended and the economy is recovering. They are saying goodbye to five dollar lattes and high-end luxury items, and predicting a new wave of frugality.

Are they wrong? Consumer spending has changed and over 60% of households have done some belt tightening and examined where their monthly budget is spent. But predicting future spending habits is akin to forecasting the weather; it’s a form of fortune telling…

Turning a Social Networking Presence into Revenue

Wednesday, 06. 17. 2009  –  Category: T2 Communications

Today there are hundreds of social networking sites available.  Facebook, Twitter, LinkedIn and MySpace are just a few at the top of the pile today.  Soon, the hierarchy will evolve as the next wave of applications becomes available and vies for our attention.  And while many of these exciting applications target the end user, businesses are always looking for ways to utilize these social sites to advance their sales.  But how do you turn things like tweets (a message on Twitter) into real money that shows up on your bottom line?

Is It Worth It?

The excitement of social networking applications can sometimes cloud our thinking when it comes to connecting with customers and prospects.  Even when correctly implemented, a presence on…