Optimization – A Tool for All
Wednesday, 06. 17. 2009 – Category: Enversa Companies
Whether you’re plastering billboards and buses with pictures of puppies and babies, or serving a million banners a day on MySpace, your marketing options should remain measurable, fluid and actionable. Why? Because today’s economy demands it and clients expect it. Dollars and the tangible functioning of those dollars must be able to be diverted entirely or tweaked slightly whenever needed. Campaign optimization is no longer just for the performance team down the hall.
They do know it better than anyone, though, right? Direct Response guys live and die in these scenarios: A client has a consultative sales force withering on the vine, sitting in air conditioned offices (that the client is paying for), desperately waiting for the phones to ring or a reason to pick up…
No Need to Fight
Tuesday, 06. 16. 2009 – Category: Enversa Companies
The recession is here.
Hold on, let’s rephrase that. The greatest economic conflagration of a generation is upon us – and with it the emphatic need to cut creative budgets, slash media expenditures, trim payroll, and reduce expenditures across the board, right?
Right. For most of us in the ad world, the past 8 months have indeed seen a sharp tightening of the belt, and the renewing of our commitments to driving new efficiencies in the way we conduct business. And, this is certainly the only wise and prudent thing to do as we weather the ongoing economic and political recalibration that will doubtless take many more months, if not years, to sort itself out.
The important thing is for all of us, though – vendors, agencies, and…
CornerWorld [OTCBB:CWRL] Releases June 2009 CEO Newsletter
Monday, 06. 15. 2009 – Category: CornerWorld Corporate
DALLAS, TEXAS June 15, 2009—CornerWorld Corporation [OTBB: CWRL] CEO Scott Beck issued a letter to shareholders today, providing an update on the company’s progress. The letter reads as follows:
Dear CornerWorld shareholders:
It has been just over 100 days since our acquisition of Woodland Wireless Solutions, Ltd. and its key asset 611 Roaming Service™, which generates revenue by processing over 14 million calls from roaming wireless customers per year and seamlessly transferring them to their service provider. With this and other key Woodland assets now fully under the CornerWorld name, the mission is developing an ecosystem of direct marketing, telecommunication and technology companies that are uniquely positioned to capitalize on industry evolutions as an advertiser, content creator and service provider.
Utilizing our assets in Dallas, Texas and Holland,…
Adopt Urgency to the Customer or Lose Out
Thursday, 06. 11. 2009 – Category: T2 Communications
If you want new business, act fast! Urgency to the customer is extremely important in any business. The average American is not used to waiting for anything because we have it all at our fingertips and want it all fast. And we get it too: fast internet, fast food, and fast answers. Our needs require fast action from those around us because we move quickly and do not have the patience for those who cannot keep up. We consider everything to be an urgent matter, especially when we are the ones in need. When we need information, we want it now. When we need help, we want it today. We are so focused on our own immediate needs that the urgency is sometimes forgotten when…