The Growing Importance Of Mobile Commerce

Thursday, 06. 11. 2009  –  Category: Enversa Companies

Although many retailers have stayed on top of emerging technological trends quite well – many have added customer feedback forums to their websites and heavily marketed their online presence, for instance – a surprising number of them have so far completely overlooked the growing mobile commerce trend. More and more people are turning to their cell phones for Internet service, which inevitably means that many are beginning to demand the total package. In that case, the ability to purchase products online via cell phone is being asked for by more and more consumers – especially many in key marketing demographics.

Safety Versus Convenience
According to a new Harris Interactive survey, people are increasingly warming up to the concept of making purchases through their cell phone. About half…

Paid Media Ads, Money Well Spent?

Wednesday, 06. 10. 2009  –  Category: Enversa Companies

Large advertising budgets are commonplace in many companies. A significant portion of any advertising budget is spent on television and print media. There is a growing concern that these may not be the best places to spend those dollars.

Theory: TV and Print Ads are No Longer Effective
Popular theories hold that DVR households are unreachable through televised ads and the ability to fast-forward past the commercials negate their effectiveness. Even in households without DVR, the ability to reach prospective customers is adversely impacted by channel surfing or fragmented by the various methods that a consumer can watch TV.

Print advertising is impacted by the poor attention span of consumers and declining readership. Stodgy newspapers and magazines are being displaced by the quickly updated Internet. Frequently, the only…

5 Myths About Creativity that are Killing American Innovation

Tuesday, 06. 9. 2009  –  Category: Ranger Wireless Solutions

Recently, there have been many articles talking about ways that local and national government can spur innovation.  The fact is, however, that businesses and individuals already have all they need to come up with creative solutions and innovative products.  Instead of asking for handouts that essentially give us answers, let’s break down some of the stigmas associated with creativity and innovation and realize the opportunities we already have in front of us.

Myth #1: Creativity is Something Special

We build up certain products and ideas into something almost reverential, a level of thinking and development that we could never achieve.  The reality is that less than 10% of all creative solutions even fall into what one might call the “revolutionary” category, game-changing items that alter their respective…

How effective are your ads online?

Tuesday, 06. 9. 2009  –  Category: Enversa Companies

New studies are pouring out that almost as many internet users search for content based on an ad as actually click the ad. What does this mean for your business? Two things actually. Since internet users are using your ad as a jumping off point, considerations need to be made in the design and layout of the ad, with an increased emphasis on the unique selling proposition. This is a real opportunity for you to create a sub niche within your business and dominate it. If you weren’t the first to market the product, then you could capture the entire share of your sub niche by owning and advertising a key phrase. The goal is positioning your business within the niche, and your ads are…