Behavioral Data and Advertisement
Friday, 07. 31. 2009 – Category: Enversa
The general impression in the advertisement market and general blogosphere regarding behavioral data and its effect on reaching customer is that it is the impressions themselves and not the raw, factual data is the most important. It does, in fact, appear that this will be the new exchange model for advertisement companies interested in dominating the online display industry. Or at least, that is what the various number of ever increasing data collectors, organizers, and aggregators would have you believe in the behavioral data and advertisement argument. Some of the companies involved in this include Lotame, SocialMedia, as well as Media6Degrees.
The aim of these companies appears to lie in the desire to create a fluid market that depends on cookie-based…
News Sites Have Bigger Problems Than Aggregators
Wednesday, 07. 29. 2009 – Category: Enversa
Journalism is in a state of crisis, as online content has become a more important gateway of information to news readers, and paper-based subscription services have declined. Those inside the media are understandably distraught over the loss of their primary business model and sources of revenue, and the blame game has begun to try to pin the decline of the financial fortunes of the Fourth Estate on a particular culprit. The most recent focus of venom is towards bloggers and aggregators of news, which link to news sites without generating their own content. Such websites are said to reap financial benefits from the money spent in supporting the expensive process of reporting, without providing any monetary backing of their own.
The…
Feedback: Important For Businesses and Beneficial For You
Tuesday, 07. 28. 2009 – Category: T2 Communications
We will all have a time or two when we do not receive the service that we expect from a business. There will also be times when a product did not meet the standards of its price or claim. Unfortunately, many of us do not comment to the business that either provided this service or sold us this product, but we do comment to all of our friends and family about our lousy experience. Warning friends and family of a potential waste of money is not a bad thing, but businesses need your feedback if they are going to improve. For example, if there is a product that you are dissatisfied with, try to return it to the store that…
The Coming Three Screen Convergence
Monday, 07. 27. 2009 – Category: Enversa
“The times, oh they are a changing,” sang Bob Dylan decades ago as the 60s ushered in all kinds of radical new changes. One of the most radical of these changes was the shift in telecommunication technology, which eventually evolved into that vast entity of webs and tubes known colloquially as the “Internet”. The Internet has caused a major upheaval in the way that the consumers, media outlets, and people everywhere communicate. And according to Andrew Lack, the former president of NBC News, it’s going to keep changing – and for the better.
Today is the era of Google, of YouTube, of Facebook and of Twitter; an age in which all the consumer dictates a vast majority of the content, rather than…