How Partnership Can Make a Small Company Big

Thursday, 07. 16. 2009  –  Category: T2 Communications

Pull back.  Trim.  Cut.  The past year has seen nearly every sector of the market shrink, as consumers tighten up spending and banks all but eliminate lending.  As a result, businesses have been forced to downsize their vision (and their staffing) in the process.

While these changes make sense from a bottom line perspective, they are definitely an impediment to restoring corporate strength.  They limit the innovation and expansion that are central to the future development of any company.  So how can you expand your business when resources are limited?  The key for many growing businesses may lie in partnerships.

What do I mean by partnership?  While larger companies may consider partnership to be a formal relationship often more line with a merger or an acquisition; a…

The Unavoidable Fate of B2B Print Media?

Monday, 07. 13. 2009  –  Category: Enversa Companies

Even with radio and television, the dissemination of information had been monopolized by print – be it books, newspapers, or magazines. For the advertising and the public relations of companies desiring to reach those purchasing business products and services to be effective, print was the most effective media. Indeed, for the print media industry, advertising dollars provided much of the business model allowing for the mass of content that made business publishing relevant to its audience.

Late in the 1990’s, the internet changed all of that.

With the advent of the world wide web, B2B publications first ignored the growing phenomenon (and its challenges – and opportunities) that the internet presented in competition with print. Then, the ‘whole internet thing’ was more often than not mishandled by…

Why Do Businesses Want Your Personal Information?

Friday, 07. 10. 2009  –  Category: T2 Communications

Think of your last online purchase.  Once you were ready to check out, you had to create an account.  No problem, except for all of the personal information that is needed just to make a simple purchase, right?  You may have asked yourself, “Why do they need to know my mother’s maiden name?”  It used to be that you only had to give such detailed and personal information to the banking industry when you were applying for a loan.  Now it seems as if the need for our personal information grows every time we perform a basic business transaction.  Even at the check-out counter, merchants want to know your zip code at the very least.  What do they do with this information, and why is…

Is Advertising Important to YouTube?

Friday, 07. 10. 2009  –  Category: Enversa Companies

YouTube draws over 100 million viewers each month with hundreds of thousands of videos that span the gamut of topics, from cat’s flushing toilets to ninjas giving dating advice and more. YouTube is home to advertising campaigns by major brand players, and homemade movies shot in backyards with shaky digital cameras. YouTube is the home of choices, and as such is leading to choices by parent company Google. Does YouTube need advertisers?

If the goal of online advertising is eyeballs, the YouTube fits the bill. Sidebar ads appear next to the thousands of videos streamed daily, and the video site is close to breaking even, even as the internet audience becomes more jaded to banners, ads, and other methods to attract attention online. It just becomes…