Honesty is Indeed the Best Marketing Policy

Tuesday, 12. 8. 2009  –  Category: Enversa

Nobody’s perfect.  Let’s establish that from the outset.  You and your product, no matter how hard you try, will not be everything to everyone.  There will always be limitations or competitors that keep you from being alone at the top.  As a result, it is natural for companies to talk up their competitive advantages and sweep away those unappealing nuances.

With a real-time news cycle and an ever decreasing sense of privacy, it is likely that all of those data points you want to keep hidden will surface eventually.  As a result, many companies (and individuals) are now feeling the pain of not being open and honest up front with their followers.  Before you find yourself in a position of playing…