The Flip

Monday, 01. 26. 2009  –  Category: Case Study

Pure Digital Technologies produces Flip Video, a line of digital camcorders designed to revolutionize how everyday consumers shoot and share video. These simple and affordable devices feature a major advance in video sharing technology combined with an ultra-portable design and easy video capture and editing. Enversa (formerly The Leadstream) entered an agreement with Pure Digital to accomplish three objectives: Increasing sales through multiple methods of online media and partnerships, negotiating/re-negotiating current media agreements involving the Flip, and designing new creative and media strategies for seasonal campaigns. Click here to read more…