Interaction Is Important in Social Networking

Friday, 04. 16. 2010  –  Category: Enversa Companies

Interaction Is Important in Social Networking
Social networking sites, like Twitter and Facebook, have proven to be highly beneficial for many businesses and brands.  Most will argue that social networking is the future of marketing, and most businesses and brands have taken advantage of the ability to collect followers and fans by taking ten minutes to set up an account.  But contrary to popular activity, these sites are not just for the mass distribution of special offers and advertisements.  Members are not just looking for content, but community.  Communities involve interaction.  And like any other community, there are social etiquettes and expectations.  If you choose to basically ignore your followers and fans, you will still get exposure, but you will not get the full circle benefits…

How Authentic is Your Social Brand?

Monday, 04. 5. 2010  –  Category: Enversa Companies

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You open your Facebook or Twitter account and begin to scour the recent posts of your friends for interesting news.  As you scroll down the page, you see the following assortment of posts sprinkled amongst a pile of article links:
<p style=”text-align: center;”><em>Sunshine makes me happy!</em></p>
<p style=”text-align: center;”><em>Eating pancakes.  Yummy.</em></p>
<p style=”text-align: center;”><em>So sleepy.</em></p>
<p style=”text-align: center;”><em>Sigh.</em></p>
It’s exciting stuff, that’s for sure.  I mean, the great Pancake Movement certainly appreciates the support.  But what value does this bring to those reading?  With posts like these, it becomes difficult to justify that there is any value.  And if the goal of social networking is to stay connected to those you know, how are you…

Win People to Your Way of Thinking

Tuesday, 03. 16. 2010  –  Category: Enversa Companies

Dale Carnegie: Win People to Your Way of Thinking
In a previous article, “Being Friendly: A Dale Carnegie Business Solution”, the importance of being friendly was discussed from Dale Carnegie’s book, How to Win Friends and Influence People.  Being friendly is part of doing good business, and winning people to your way of thinking is a great way to overcome the many barriers that can come along with doing business, too.  It is not always easy to get things done when everyone has a different idea of how to approach business operations, like marketing projects, collecting on invoices, earning new clients, etc.  Further, when a dispute is in place, it can be challenging to get other people to do the things you ask of them.  Dale…

Many will say that email and social networking have ruined relationships, communication, and productivity.  And there is much to be said about the texting industry’s effect on people’s spelling; but there are good and bad effects of every form of technology.  Social networking, when abused, can destroy relationships, diminish productivity, and ruin a person’s image.  Email can be bad just as bad.  For example, if a hasty message is sent out of anger or sarcasm, it can be misinterpreted and cannot be taken back, therefore impairing relationships and personal images.  This happens when these forms of communication are used incorrectly and abused.  However, when used correctly and effectively, both email and social networking can enhance our communication.

The Internet has allowed more relationships to be possible…



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