Forget Digital Footprints—We are Leaving Tire Tracks

Thursday, 01. 28. 2010  –  Category: T2 Communications

The phrase “digital footprint” is used regularly to describe the trail of information we are leaving in an increasing fashion online and in technology devices.  And while the very real threat that the information could fall into the wrong hands, we continue to find new and different means to share our life through 1s and 0s.  As our aversion to putting personal information out there lowers, it becomes more important to monitor the extent to which we are extending ourselves into the digital world.

Five to ten years ago, there were very few things that we were doing digitally.  It seems like so long ago, but there was a time when mail trumped e-mail, phone calls were the way to reach out to those across the…

Complications of the All-Digital Age

Friday, 01. 15. 2010  –  Category: T2 Communications

With news that on Christmas Day digital books outsold print copies on Amazon for the first time ever, we have another reason to declare the 2000s as the all-digital age.  With so many electronic devices now serving as creature comforts for us, from phones to cameras to laptops and iPods, we are irreversibly connected to our digital lifestyle.  Items that used to be viewed as novelties are now as important to have on hand as our wallets, which too are now filled with electronically compliant items like credit cards.

But our digital conversion is far from over, as the experience we have is still less than perfect.  As 2010 begins, and rumors fly about the next big gadget to arrive, it is worth investigating the digital landscape and…

The 2000s: A Decade of Technology Addictions

Friday, 01. 8. 2010  –  Category: T2 Communications

As another decade comes to a close, we are given time to reflect back on those previous years.  For many, the 2000s were a decade full of highs and lows as the world continued to become increasingly more complex.  Of particular importance was our increased dependence on technology to streamline our lives, both personally and professionally.

Items that started as a curiosity for some have evolved into addictions that we would be hard pressed to remove from our daily lives.

Cell Phones: In 2000, there were 281.4 million people in the United States, and just over 97,000,000 cell phone subscribers.  Today, there are 276.6 million subscribers and to go along with 308 million people.  That’s a change of 34% of the population with phones to nearly 89%.  Now,…

Tell Your Customers Up Front

Tuesday, 11. 24. 2009  –  Category: T2 Communications

Many customers do their own market research before purchasing a product or service, but there are still some unnoticeable inconveniences that the average consumer cannot find on their own.  They are left for the sales person or customer service representative to share with the customer.  It’s tempting to avoid uncomfortable conversations about your product’s faults or your service’s limitations, but there are benefits to telling them up front versus waiting until you are asked for an explanation.  Customers want to know that they are being helped and not just sold.  In the end, it’s all about developing and maintaining a level of trust.

Don’t Leave the Fine Print Alone
Letting your customer discover the limitations of your products and services in the “fine print” is almost as…