A New Model For Business Publishing

Monday, 08. 3. 2009  –  Category: Enversa Companies

One of the most popular topics over the last couple of years has been the steady fall of the print media industry. Almost everybody is in agreement that the old way of doing things just isn’t working, and there is not one single solution that can alone fix the industry. In the new market, publishers have problems that might be too big to fix right away.

There are plenty of new problems facing the industry, most of which are pretty scary if you are in charge of managing the bottom line for any publishing company. For one, circulation has gone down steadily to the point where large newspapers are almost an ineffective means of mass communication. The byproducts of that are pretty predictable, as the advertising…

Behavioral Data and Advertisement

Friday, 07. 31. 2009  –  Category: Enversa Companies

The general impression in the advertisement market and general blogosphere regarding behavioral data and its effect on reaching customer is that it is the impressions themselves and not the raw, factual data is the most important. It does, in fact, appear that this will be the new exchange model for advertisement companies interested in dominating the online display industry. Or at least, that is what the various number of ever increasing data collectors, organizers, and aggregators would have you believe in the behavioral data and advertisement argument. Some of the companies involved in this include Lotame, SocialMedia, as well as Media6Degrees.

The aim of these companies appears to lie in the desire to create a fluid market that depends on cookie-based anonymous behavioral data mining. This…

The Coming Three Screen Convergence

Monday, 07. 27. 2009  –  Category: Enversa Companies

“The times, oh they are a changing,” sang Bob Dylan decades ago as the 60s ushered in all kinds of radical new changes. One of the most radical of these changes was the shift in telecommunication technology, which eventually evolved into that vast entity of webs and tubes known colloquially as the “Internet”. The Internet has caused a major upheaval in the way that the consumers, media outlets, and people everywhere communicate. And according to Andrew Lack, the former president of NBC News, it’s going to keep changing – and for the better.

Today is the era of Google, of YouTube, of Facebook and of Twitter; an age in which all the consumer dictates a vast majority of the content, rather than being spoon-fed stories, articles and…

Is Advertising Important to YouTube?

Friday, 07. 10. 2009  –  Category: Enversa Companies

YouTube draws over 100 million viewers each month with hundreds of thousands of videos that span the gamut of topics, from cat’s flushing toilets to ninjas giving dating advice and more. YouTube is home to advertising campaigns by major brand players, and homemade movies shot in backyards with shaky digital cameras. YouTube is the home of choices, and as such is leading to choices by parent company Google. Does YouTube need advertisers?

If the goal of online advertising is eyeballs, the YouTube fits the bill. Sidebar ads appear next to the thousands of videos streamed daily, and the video site is close to breaking even, even as the internet audience becomes more jaded to banners, ads, and other methods to attract attention online. It just becomes…