Long Live the (Non-Digital) Album

Wednesday, 07. 22. 2009  –  Category: T2 Communications

I love my iPod. I love it. It’s not the latest version, and it was purchased before fun features like Genius and Cover Flow hit the market. Still, my iPod allows me to carry nearly all of my vast collection of music, videos and photos on anywhere I travel. It has endured scratches, drops, freezes and the occasional “black screen of death” moments that have often caused panic attacks akin to wrecking your car. I am not ashamed of my passion for this little devise…

How to Sell Bleeding Edge Technology

Wednesday, 05. 27. 2009  –  Category: T2 Communications

As the technology landscape rapidly evolves, new gadgets and applications seem to hit the market on a weekly basis.  Rumors continue to swirl about the next big products coming in the handset world from the likes of Apple, Research in Motion and Palm.  Google is consistently poised to introduce a new application into their portfolio.  Even companies like Amazon that are not traditionally into building unique products are getting into the action in an attempt to expand their market reach.

The reality, however, is that not every great piece of technology becomes the next “big thing” and perfectly good ideas never make a dime in the marketplace.  Many ideas never show up on news feeds or the shelves of the local big box retailer.  Some detrimentally…