CornerWorld [CWRL] Launches New Enversa Website

Monday, 01. 9. 2012  –  Category: CornerWorld Corporate, Enversa Companies

DALLAS, TX–(Marketwire – January 9, 2012) CornerWorld Corporation (OTCBB: CWRL) announced today it is starting off 2012 with a new website for Enversa.

It All Comes Back to the Brand

Thursday, 10. 7. 2010  –  Category: Enversa Companies

In an age where advertising is everywhere and the competition in any vertical has never been so intense, consumers are growing immune to the messages companies are trying to deliver.  This “tune out” has even the largest corporations scrambling to keep their brands strong while smaller, more personal brands are engaging consumers on a more intimate level.  Using social media and personal connections, they (intentionally or not) have tapped into the marketplace demand for transparency and authenticity from businesses.  As a result, the strength of a brand is now constructed more by the consistency at each level of the organization.  Stripping away the billboards, e-blasts and Twitter posts, you can see that good brands permeate into the culture of an organization.  It is a mantra,…

How Authentic is Your Social Brand?

Monday, 04. 5. 2010  –  Category: Enversa Companies

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You open your Facebook or Twitter account and begin to scour the recent posts of your friends for interesting news.  As you scroll down the page, you see the following assortment of posts sprinkled amongst a pile of article links:
<p style=”text-align: center;”><em>Sunshine makes me happy!</em></p>
<p style=”text-align: center;”><em>Eating pancakes.  Yummy.</em></p>
<p style=”text-align: center;”><em>So sleepy.</em></p>
<p style=”text-align: center;”><em>Sigh.</em></p>
It’s exciting stuff, that’s for sure.  I mean, the great Pancake Movement certainly appreciates the support.  But what value does this bring to those reading?  With posts like these, it becomes difficult to justify that there is any value.  And if the goal of social networking is to stay connected to those you know, how are you…

No Need to Fight

Tuesday, 06. 16. 2009  –  Category: Enversa Companies

The recession is here.

Hold on, let’s rephrase that. The greatest economic conflagration of a generation is upon us – and with it the emphatic need to cut creative budgets, slash media expenditures, trim payroll, and reduce expenditures across the board, right?

Right. For most of us in the ad world, the past 8 months have indeed seen a sharp tightening of the belt, and the renewing of our commitments to driving new efficiencies in the way we conduct business. And, this is certainly the only wise and prudent thing to do as we weather the ongoing economic and political recalibration that will doubtless take many more months, if not years, to sort itself out.

The important thing is for all of us, though – vendors, agencies, and…

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