How to Sell Bleeding Edge Technology

Wednesday, 05. 27. 2009  –  Category: T2 Communications

As the technology landscape rapidly evolves, new gadgets and applications seem to hit the market on a weekly basis.  Rumors continue to swirl about the next big products coming in the handset world from the likes of Apple, Research in Motion and Palm.  Google is consistently poised to introduce a new application into their portfolio.  Even companies like Amazon that are not traditionally into building unique products are getting into the action in an attempt to expand their market reach.

The reality, however, is that not every great piece of technology becomes the next “big thing” and perfectly good ideas never make a dime in the marketplace.  Many ideas never show up on news feeds or the shelves of the local big box retailer.  Some detrimentally…

Why Brands Will Need To Focus On Sponsoring Content

Thursday, 05. 7. 2009  –  Category: Enversa Companies

As social media continues changing the world we live in and how we interact with other people, it will also have increasingly dramatic effects on the ways that brands market their products and services. Traditional advertising – such as television, radio and print commercials – is going to matter less and less in this new, more interactive world. More and more, consumers are going to demand and be attracted to brands that grab their attention in innovative and creative ways through various forms of content.

Due to the consumer’s fragmentation of time spent in media consumption, it is becoming more essential than ever before for brands to focus on sponsoring exciting and relevant content that increases their brand value. While there are truly limitless possibilities to…

How Traditional Media Can Survive the Shift to Digital

Wednesday, 04. 29. 2009  –  Category: Enversa Companies

When you pick up a newspaper or a magazine lately, you may have noticed that an article or story typically drives you to the digital counterpart of that publication by going online to their website. The idea of the small town newspaper is slowly fading away unless the publishers of that small town newspaper start to embrace a transition to a digital format. It is not necessary for a newspaper or magazine to stop printing standard media versions of their publications, however, people still enjoy having something they can hold on to other than a bulky laptop. But in order to remain as a viable source of the latest breaking news and information as opposed to just a vehicle for the daily crossword puzzle, the…

Media Monetization

Tuesday, 04. 28. 2009  –  Category: Enversa Companies

How would you define digital assets? Is it the text on a webpage? The contents of an eBook? The series of images used in an online PowerPoint presentation? What about the contents of an e-mail? A digital asset is all these things and more and as 2009 evolves, digital assets become important sources of possible revenue for a company.

Many marketing companies have long suggested that a business’s website be more than an electronic brochure. Is a brochure an asset? Yes, in so much as it may intrigue a potential client enough to request more information, or to do further research. While some may argue that a brochure is a good selling tool, it’s just one of many tools that can be used, and the simple…