Sorry Cable–TV Online is Not the Same Old Model

Thursday, 11. 5. 2009  –  Category: T2 Communications

There’s a general rule when it comes to innovation in the television experience: Don’t follow cable operators because they are always the last to change.

For the past decade, cable operators have been playing catch up to the technology of their industry.  Instead of following an innovative model and creating exciting new ways to view their content, operators chose to milk their existing systems for what they could.  In the meantime, new technologies were created to enhance the viewer’s experience, and operators were forced to upgrade their systems to accommodate these services when subscribers threatened to leave.   Video on Demand, high definition content and IPTV recently have pushed network expansions and adjustments. Now the shift is online.

Losing Customers to the Web

At the CTAM Summit 2009, Broadcasting…

Why Television Still Conquers Online Video

Monday, 06. 22. 2009  –  Category: T2 Communications

Online video has exploded in the past year, with a record 16 billion videos being viewed by Americans in April 2008.  So is the online video revolution upon us?  Will consumers, particularly young viewers, be dropping their pay TV service in favor of their internet connection?  Not so fast.  There are many reasons live, linear, pay television (cable, IPTV, satellite) is not going away any time soon.  Here are six:

Volume: While online viewing continues to grow, it still pales in comparison to television.  The National Cable & Television Association reports that there are approximately 64 million cable television subscribers in the United States.  By those numbers, that equates to about 250 online videos being viewed per household per month, or 8 videos per day.  Even if…