A New Model For Business Publishing
Monday, 08. 3. 2009 – Category: Enversa Companies
One of the most popular topics over the last couple of years has been the steady fall of the print media industry. Almost everybody is in agreement that the old way of doing things just isn’t working, and there is not one single solution that can alone fix the industry. In the new market, publishers have problems that might be too big to fix right away.
There are plenty of new problems facing the industry, most of which are pretty scary if you are in charge of managing the bottom line for any publishing company. For one, circulation has gone down steadily to the point where large newspapers are almost an ineffective means of mass communication. The byproducts of that are pretty predictable, as the advertising…
News Sites Have Bigger Problems Than Aggregators
Wednesday, 07. 29. 2009 – Category: Enversa Companies
Journalism is in a state of crisis, as online content has become a more important gateway of information to news readers, and paper-based subscription services have declined. Those inside the media are understandably distraught over the loss of their primary business model and sources of revenue, and the blame game has begun to try to pin the decline of the financial fortunes of the Fourth Estate on a particular culprit. The most recent focus of venom is towards bloggers and aggregators of news, which link to news sites without generating their own content. Such websites are said to reap financial benefits from the money spent in supporting the expensive process of reporting, without providing any monetary backing of their own.
The argument put forth by news…
The Unavoidable Fate of B2B Print Media?
Monday, 07. 13. 2009 – Category: Enversa Companies
Even with radio and television, the dissemination of information had been monopolized by print – be it books, newspapers, or magazines. For the advertising and the public relations of companies desiring to reach those purchasing business products and services to be effective, print was the most effective media. Indeed, for the print media industry, advertising dollars provided much of the business model allowing for the mass of content that made business publishing relevant to its audience.
Late in the 1990’s, the internet changed all of that.
With the advent of the world wide web, B2B publications first ignored the growing phenomenon (and its challenges – and opportunities) that the internet presented in competition with print. Then, the ‘whole internet thing’ was more often than not mishandled by…