It All Comes Back to the Brand

Thursday, 10. 7. 2010  –  Category: Enversa Companies

In an age where advertising is everywhere and the competition in any vertical has never been so intense, consumers are growing immune to the messages companies are trying to deliver.  This “tune out” has even the largest corporations scrambling to keep their brands strong while smaller, more personal brands are engaging consumers on a more intimate level.  Using social media and personal connections, they (intentionally or not) have tapped into the marketplace demand for transparency and authenticity from businesses.  As a result, the strength of a brand is now constructed more by the consistency at each level of the organization.  Stripping away the billboards, e-blasts and Twitter posts, you can see that good brands permeate into the culture of an organization.  It is a mantra,…

Preventing and Resetting Unrealistic Customer Expectations

Monday, 06. 14. 2010  –  Category: Ranger Wireless Solutions

While we would all like to believe that customer expectations have gotten more outrageous in recent years, the truth is that an unrealistic mindset from users is nothing new.  Sure, they are presented with an ever-increasing amount of ways to proclaim their distaste.  But their demands haven’t changed much, and if they have it is likely that we as representatives of our company are to blame.  After all, when it comes to expectations it is as much about the one projecting it as it is the one formulating it.

Too often, we fail to realize our impact on the creation of these sometimes out of proportion demands.  Instead of curtailing them, we often encourage them in the name of good customer service.  Here are two examples…

Skills for the New Economy

Monday, 05. 3. 2010  –  Category: T2 Communications

Skills for the New Economy
There is no doubt that the business world is changing as fast as it ever has.  Companies are getting more global in their reach, using workers from around the world to run even the smallest of companies.  Economic challenges are also forcing businesses to review their direction and focus, sometimes forcing them to make unsatisfying decisions.  But despite all of the obstacles out there, a growing portion of the work force is succeeding tremendously.
How are they doing it?  They have left behind the notion of what it used to mean to be a worker and have adjusted toward becoming the worker of the future.  They understand that the notion of working in your job for decades is likely over, that medical…

Five Easy Ways to Jump Start Your Company’s Innovation

Thursday, 04. 22. 2010  –  Category: Ranger Wireless Solutions

The race to come up with the next great innovation is always a ticking clock.  It is just a matter of time before one of your competitors strikes something big, so your company need to be cultivating new opportunities every day to stay afloat.  But what if you cannot afford the time because you are too focused on the day to day operations of simply keeping your existing business going?   Here are five simple ways to pump up innovative activities in your organization without taxing your existing resources.
1.  Open Your Eyes and Ears.
There is a good chance that your next ideas is already out there, you have just not tuned in to hear it.  It could be waiting in the form of a recommendation…

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