The Danger of Being Too Connected

Monday, 09. 14. 2009  –  Category: Dial611

As a society, we are more connected than we have ever been. With social networking platforms like Twitter and Facebook reaching millions of Americans, we have instant access to data. Soon, as I discussed in my previous article, that access will be mobile—making us experts anywhere, anytime. But is all of this connectivity worthwhile?  Do we really need to know each piece of breaking news as it happens?

More importantly, what are we trading away for this instant access?

Deteriorating Interpersonal Communication: Let’s face it–when faced with talking with someone or sending them a message (whether via text, tweets, postings or e-mail), we increasingly choose the latter. And while we like to rationalize that it is out of politeness so as to not intrude, the result is…

Long Live the (Non-Digital) Album

Wednesday, 07. 22. 2009  –  Category: T2 Communications

I love my iPod. I love it. It’s not the latest version, and it was purchased before fun features like Genius and Cover Flow hit the market. Still, my iPod allows me to carry nearly all of my vast collection of music, videos and photos on anywhere I travel. It has endured scratches, drops, freezes and the occasional “black screen of death” moments that have often caused panic attacks akin to wrecking your car. I am not ashamed of my passion for this little devise…

The Growing Importance Of Mobile Commerce

Thursday, 06. 11. 2009  –  Category: Enversa Companies

Although many retailers have stayed on top of emerging technological trends quite well – many have added customer feedback forums to their websites and heavily marketed their online presence, for instance – a surprising number of them have so far completely overlooked the growing mobile commerce trend. More and more people are turning to their cell phones for Internet service, which inevitably means that many are beginning to demand the total package. In that case, the ability to purchase products online via cell phone is being asked for by more and more consumers – especially many in key marketing demographics.

Safety Versus Convenience
According to a new Harris Interactive survey, people are increasingly warming up to the concept of making purchases through their cell phone. About half…

How Traditional Media Can Survive the Shift to Digital

Wednesday, 04. 29. 2009  –  Category: Enversa Companies

When you pick up a newspaper or a magazine lately, you may have noticed that an article or story typically drives you to the digital counterpart of that publication by going online to their website. The idea of the small town newspaper is slowly fading away unless the publishers of that small town newspaper start to embrace a transition to a digital format. It is not necessary for a newspaper or magazine to stop printing standard media versions of their publications, however, people still enjoy having something they can hold on to other than a bulky laptop. But in order to remain as a viable source of the latest breaking news and information as opposed to just a vehicle for the daily crossword puzzle, the…