‘Demand-Side’ Networks Give Agencies a Boost in Display

Wednesday, 08. 5. 2009  –  Category: Enversa Companies

Demand Side Ad Exchanges

The business world is dynamic and ever changing, and this is certainly true in the online advertising sector. New methods for buying and selling are emerging rapidly so that agencies can realize greater sales and profits.  Traditionally, advertising agencies and networks work together to bring buyers and sellers together.  But, in order to curtail a drop in rates, agencies are boldly moving to capture more of the display market dollar.

The economic difficulties of these agencies are well documented. As the networks have captured more of their profits and they have seen their margins drop by as much as ten percent, they are becoming more active in the buying process to offset this trend. Ad agencies have entered into the demand side with…