Why Television Still Conquers Online Video

Monday, 06. 22. 2009  –  Category: T2 Communications

Online video has exploded in the past year, with a record 16 billion videos being viewed by Americans in April 2008.  So is the online video revolution upon us?  Will consumers, particularly young viewers, be dropping their pay TV service in favor of their internet connection?  Not so fast.  There are many reasons live, linear, pay television (cable, IPTV, satellite) is not going away any time soon.  Here are six:

Volume: While online viewing continues to grow, it still pales in comparison to television.  The National Cable & Television Association reports that there are approximately 64 million cable television subscribers in the United States.  By those numbers, that equates to about 250 online videos being viewed per household per month, or 8 videos per day.  Even if…

Paid Media Ads, Money Well Spent?

Wednesday, 06. 10. 2009  –  Category: Enversa Companies

Large advertising budgets are commonplace in many companies. A significant portion of any advertising budget is spent on television and print media. There is a growing concern that these may not be the best places to spend those dollars.

Theory: TV and Print Ads are No Longer Effective
Popular theories hold that DVR households are unreachable through televised ads and the ability to fast-forward past the commercials negate their effectiveness. Even in households without DVR, the ability to reach prospective customers is adversely impacted by channel surfing or fragmented by the various methods that a consumer can watch TV.

Print advertising is impacted by the poor attention span of consumers and declining readership. Stodgy newspapers and magazines are being displaced by the quickly updated Internet. Frequently, the only…