Interaction Is Important in Social Networking

Friday, 04. 16. 2010  –  Category: Enversa Companies

Interaction Is Important in Social Networking
Social networking sites, like Twitter and Facebook, have proven to be highly beneficial for many businesses and brands.  Most will argue that social networking is the future of marketing, and most businesses and brands have taken advantage of the ability to collect followers and fans by taking ten minutes to set up an account.  But contrary to popular activity, these sites are not just for the mass distribution of special offers and advertisements.  Members are not just looking for content, but community.  Communities involve interaction.  And like any other community, there are social etiquettes and expectations.  If you choose to basically ignore your followers and fans, you will still get exposure, but you will not get the full circle benefits…

Make Your Team Great!

Tuesday, 02. 2. 2010  –  Category: T2 Communications

A leader’s success is not determined solely by their own actions and achievements, but by the achievements of their team.  Every leader wants to be successful and therefore should consistently evaluate how their team can improve.  There are many ways to make this happen: education, training seminars, performance incentives, etc.  One great place to begin is with and evaluation of the current members of the team in question.

The book, Good to Great by Jim Collins discusses how getting the right people “on the bus” and the wrong people “off of the bus” are essential steps to having a great business.  What he means is that as a leader you will need to determine if you have all of the qualified individuals that you need on your…

What to Do When the Customer Knows Too Much

Tuesday, 08. 25. 2009  –  Category: T2 Communications

We have all encountered a customer who tests our knowledge about our own products and services.  Whether it is the type that researches the products and industry, speaking with an educated tone and using industry buzz words; or the type that listens to hear-say and figures their issue is the same issue their neighbor had the other day.  The customer is convinced that they know more than we do.  It can be intimidating, especially for the customer service representative who knows their specific product but doesn’t know the ins and outs of the entire industry; or who is trained to trouble shoot one specific service, but not the entire establishment of services.  Although these customers can catch us off guard, it is important to remember…

What if the Customer is Right?

Monday, 08. 24. 2009  –  Category: Ranger Wireless Solutions

It’s the call center equivalent of “the dog ate my homework”–a customer calling in to explain why the issue they are having with your product or service is your fault. Their stories are often inflated to ridiculous levels, but assuming they are giving us less than the truth puts us in an uncomfortable position. First, we are tuning out the customer and their concern. Second, by tuning out the customer we are projecting an image to them of abrasiveness and disinterest. Finally, by ignoring an issue with our customer we are avoiding what could be a real problem not only for them but other customers as well.

So what can we do to look beyond certain customers’ desire to “cry wolf”? Here are three ways to…

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