As was discussed in the previous article, “The Demand for the Data Pipe,” data consumption continues to grow at a strong pace thanks to the increasingly IP based communication and entertainment products entering the marketplace. This comes as no surprise to network providers, who are seeing their networks being tapped out not just by the super users, but by regular (often low revenue generating) consumers.
Clearly, data consumption is not just a network’s concern. It also affects the content providers, who want their products available and working well to anyone who wants to use them. As a result, even these companies are stepping in and pushing to expand and improve how data networks operate.
In February, Google announced a new initiative in which they would be funding…
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