The Coming Three Screen Convergence

Monday, 07. 27. 2009  –  Category: Enversa Companies

“The times, oh they are a changing,” sang Bob Dylan decades ago as the 60s ushered in all kinds of radical new changes. One of the most radical of these changes was the shift in telecommunication technology, which eventually evolved into that vast entity of webs and tubes known colloquially as the “Internet”. The Internet has caused a major upheaval in the way that the consumers, media outlets, and people everywhere communicate. And according to Andrew Lack, the former president of NBC News, it’s going to keep changing – and for the better.

Today is the era of Google, of YouTube, of Facebook and of Twitter; an age in which all the consumer dictates a vast majority of the content, rather than being spoon-fed stories, articles and…

Is Advertising Important to YouTube?

Friday, 07. 10. 2009  –  Category: Enversa Companies

YouTube draws over 100 million viewers each month with hundreds of thousands of videos that span the gamut of topics, from cat’s flushing toilets to ninjas giving dating advice and more. YouTube is home to advertising campaigns by major brand players, and homemade movies shot in backyards with shaky digital cameras. YouTube is the home of choices, and as such is leading to choices by parent company Google. Does YouTube need advertisers?

If the goal of online advertising is eyeballs, the YouTube fits the bill. Sidebar ads appear next to the thousands of videos streamed daily, and the video site is close to breaking even, even as the internet audience becomes more jaded to banners, ads, and other methods to attract attention online. It just becomes…

How to Sell Bleeding Edge Technology

Wednesday, 05. 27. 2009  –  Category: T2 Communications

As the technology landscape rapidly evolves, new gadgets and applications seem to hit the market on a weekly basis.  Rumors continue to swirl about the next big products coming in the handset world from the likes of Apple, Research in Motion and Palm.  Google is consistently poised to introduce a new application into their portfolio.  Even companies like Amazon that are not traditionally into building unique products are getting into the action in an attempt to expand their market reach.

The reality, however, is that not every great piece of technology becomes the next “big thing” and perfectly good ideas never make a dime in the marketplace.  Many ideas never show up on news feeds or the shelves of the local big box retailer.  Some detrimentally…

Online Video Advertising Will Gain Considerable Market Share

Sunday, 04. 26. 2009  –  Category: Enversa Companies

It seems as if people are watching more content on their laptop computers than their televisions these days. Video content is made readily available to the public through various avenues including major network websites, cable network websites, and third party websites like hulu.com. It has been reported that online video viewership may surpass the 10 billion person estimate that was outlined in a study by comScore. Billions of people are utilizing these sites to view content that they may have missed on traditional television. Furthermore, these sites almost always contain a 30 second to 1 minute long commercial before allowing users to view content. This online video advertising, much like traditional television, allows companies to market products and services even over the internet.

Network, cable, and…