Sorry Cable–TV Online is Not the Same Old Model
Thursday, 11. 5. 2009 – Category: T2 Communications
There’s a general rule when it comes to innovation in the television experience: Don’t follow cable operators because they are always the last to change.
For the past decade, cable operators have been playing catch up to the technology of their industry. Instead of following an innovative model and creating exciting new ways to view their content, operators chose to milk their existing systems for what they could. In the meantime, new technologies were created to enhance the viewer’s experience, and operators were forced to upgrade their systems to accommodate these services when subscribers threatened to leave. Video on Demand, high definition content and IPTV recently have pushed network expansions and adjustments. Now the shift is online.
Losing Customers to the Web
At the CTAM Summit 2009, Broadcasting…
Seven Things Changing the TV Experience
Monday, 11. 2. 2009 – Category: T2 Communications
The television viewing experience is changing quickly, but so far the strategy for these changes is a bit lacking. While traditional linear television remains dominant, time-shifted and on-demand content continues to corner a niche in the market place. Recently, U2 shattered records by airing a live stream of their concert at the Rose Bowl on YouTube that registered over 10 million viewers. While a one-time event online, its popularity rivaled linear TV content that evening.
The U2 concert is just the latest example of non-traditional video changing the viewing habits of viewers around the world. Here are six other major events and products that are laying the foundation for the next evolution of video viewing, what some are originally calling TV 2.0.
Hulu: Like YouTube, Hulu is arguably already…
Why Television Still Conquers Online Video
Monday, 06. 22. 2009 – Category: T2 Communications
Online video has exploded in the past year, with a record 16 billion videos being viewed by Americans in April 2008. So is the online video revolution upon us? Will consumers, particularly young viewers, be dropping their pay TV service in favor of their internet connection? Not so fast. There are many reasons live, linear, pay television (cable, IPTV, satellite) is not going away any time soon. Here are six:
Volume: While online viewing continues to grow, it still pales in comparison to television. The National Cable & Television Association reports that there are approximately 64 million cable television subscribers in the United States. By those numbers, that equates to about 250 online videos being viewed per household per month, or 8 videos per day. Even if…