CornerWorld » Joel Brewer http://cornerworld.com CWRL-------Delivering Media To Your World Mon, 06 Feb 2012 17:05:59 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 It’s the Lead Quality, Stupid! http://cornerworld.com/its-the-lead-quality-stupid/ http://cornerworld.com/its-the-lead-quality-stupid/#comments Thu, 02 Jul 2009 18:30:24 +0000 Joel Brewer http://cornerworld.com/?p=621 To take and slightly alter a phrase from politico James Carville, “It’s the Lead Quality, Stupid!” In the world of direct response marketing, this is the creed of all creeds. It is the foundation upon which all direct response campaigns – online and off – are built, and every affiliate manager, direct marketer and self-proclaimed lead generation “specialist” from Marin County to Lower Manhattan knows it to be true. Companies and agencies won’t suffer long a lead generation provider that delivers a stream of fraudulent, invalid or otherwise non-converting lead data.

Think of it this way – if customers count on a quality dining experience each time they visit a famous steakhouse but over time the steaks and other menu items begin to lose flavor and…

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