Turning a Social Networking Presence into Revenue

Wednesday, 06. 17. 2009  –  Category: T2 Communications

Today there are hundreds of social networking sites available.  Facebook, Twitter, LinkedIn and MySpace are just a few at the top of the pile today.  Soon, the hierarchy will evolve as the next wave of applications becomes available and vies for our attention.  And while many of these exciting applications target the end user, businesses are always looking for ways to utilize these social sites to advance their sales.  But how do you turn things like tweets (a message on Twitter) into real money that shows up on your bottom line?

Is It Worth It?

The excitement of social networking applications can sometimes cloud our thinking when it comes to connecting with customers and prospects.  Even when correctly implemented, a presence on social sites can severely drain…