CornerWorld [CWRL.PK] Follows $6.5 Million Recapitalization by Naming New President
Monday, 05. 9. 2011 – Category: CornerWorld Corporate
DALLAS, Texas May 9, 2011: CornerWorld Corporation [CWRL.PK], following a $6.5 million recapitalization, announced that Marc Pickren has been named President. The Board of Directors approved the appointment at their most recent board meeting. Pickren, who previously served as Chief Marketing Officer and President of subsidiary Enversa Companies, will continue in these roles in addition to his new responsibility.
The appointment comes on the heels of the Company’s announcement that it has extended virtually all short-term maturing liabilities to long-term liabilities through an infusion of $6.5 million from various debt partners. As part of the recapitalization, the Company announced that it has completed settlement with a former member of the Board of Directors, which included his resignation and returning of 33,950,000 shares of CornerWorld stock to…
The Return of Ad Exchanges?
Sunday, 08. 9. 2009 – Category: Enversa Companies
The ad exchange business had been quiet over the past two years since a spate of activity in the field. Google acquired DoubleClick, in turn developing its own exchange. Microsoft purchased AdECN and Yahoo! purchased RightMedia. With big business involved in the emergent business of ad exchange, the promise to revolutionize online advertising seemed imminent. While there has been some effect on the market, it has fallen far short of a revolution.
Now, with new capabilities from both the leading ad exchanges and smaller independent networks, the promise of ad exchange in online advertising is again emerging. Google is steadily moving in the direction of ad exchange. Microsoft is working on the next version of its ad exchange. Yahoo! is integrating Apt and RightMedia’s exchange.
While Google’s…
What to Expect From the Next Generation of Digital Display
Friday, 08. 7. 2009 – Category: Enversa Companies
A new generation of online-display advertising is beginning to emerge to match the needs and wishes of large publishers and publisher-side brokers, and advertising networks are concentrating on brand safety and targeting.
Here are some other factors that affect what happens with digital display advertising:
- Ad exchanges have progressed from bid-matching to allocation.
- Many agencies are now aggregating data and impressions for themselves and their clients.
- Data exchanges now separate data-about-impressions from those impressions, adding to their significance and value.
- None of their competitors, including Google, seem capable of standing alone above all others.
Although signs of contention are there, publishers are starting to resemble networks, and networks have taken on some of the characteristics of publishers. The efforts of prominent publishers have become more advanced, and advertisers are adjusting to…
‘Demand-Side’ Networks Give Agencies a Boost in Display
Wednesday, 08. 5. 2009 – Category: Enversa Companies
Demand Side Ad Exchanges
The business world is dynamic and ever changing, and this is certainly true in the online advertising sector. New methods for buying and selling are emerging rapidly so that agencies can realize greater sales and profits. Traditionally, advertising agencies and networks work together to bring buyers and sellers together. But, in order to curtail a drop in rates, agencies are boldly moving to capture more of the display market dollar.
The economic difficulties of these agencies are well documented. As the networks have captured more of their profits and they have seen their margins drop by as much as ten percent, they are becoming more active in the buying process to offset this trend. Ad agencies have entered into the demand side with…