The Coming Three Screen Convergence

Monday, 07. 27. 2009  –  Category: Enversa Companies

“The times, oh they are a changing,” sang Bob Dylan decades ago as the 60s ushered in all kinds of radical new changes. One of the most radical of these changes was the shift in telecommunication technology, which eventually evolved into that vast entity of webs and tubes known colloquially as the “Internet”. The Internet has caused a major upheaval in the way that the consumers, media outlets, and people everywhere communicate. And according to Andrew Lack, the former president of NBC News, it’s going to keep changing – and for the better.

Today is the era of Google, of YouTube, of Facebook and of Twitter; an age in which all the consumer dictates a vast majority of the content, rather than being spoon-fed stories, articles and…

Is Advertising Important to YouTube?

Friday, 07. 10. 2009  –  Category: Enversa Companies

YouTube draws over 100 million viewers each month with hundreds of thousands of videos that span the gamut of topics, from cat’s flushing toilets to ninjas giving dating advice and more. YouTube is home to advertising campaigns by major brand players, and homemade movies shot in backyards with shaky digital cameras. YouTube is the home of choices, and as such is leading to choices by parent company Google. Does YouTube need advertisers?

If the goal of online advertising is eyeballs, the YouTube fits the bill. Sidebar ads appear next to the thousands of videos streamed daily, and the video site is close to breaking even, even as the internet audience becomes more jaded to banners, ads, and other methods to attract attention online. It just becomes…

Deep Thoughts for Recession Rebounding Agencies

Thursday, 07. 9. 2009  –  Category: Enversa Companies

Be patient with me as I attempt to make an analogy. I went whitewater rafting recently. While watching others traverse the rapids, I realized there were two types of boaters.  First, there were the fierce paddlers. The water is pulling the boat along at what seems like 100 mph, crashing it into waves and rocks, and the people in the boat are paddling like mad. I cannot tell whether the paddling is doing squat to move the boat, but they are paddling nonetheless — trying to do something, anything, to nudge the boat in a generally safe direction, even though no such place exists.

Then there are the shrinkers. These folks curl up into a tiny ball and get as close to the middle of the…

The Economy Will Come Back – Will You?

Wednesday, 07. 8. 2009  –  Category: Enversa Companies

A smart company plans for a possible recession during the good times. Managers seek capital for investments, keep jobs lean and efficient, and stock away some surpluses for that rainy day. Well, we are in the middle of a recession now, and it is a doozy. Although it may be counterintuitive, that means now is the time to begin planning for the upcoming economic recovery.

That may be hard to do if the balance sheet is blood red and the accountants still will not emerge from under their desks. But these economic downturns create numerous opportunities for change and innovation. Planning now will allow your company to react more quickly than others.

To do that you need smart people. And right now there is a glut of…