Is Advertising Important to YouTube?

Friday, 07. 10. 2009  –  Category: Enversa Companies

YouTube draws over 100 million viewers each month with hundreds of thousands of videos that span the gamut of topics, from cat’s flushing toilets to ninjas giving dating advice and more. YouTube is home to advertising campaigns by major brand players, and homemade movies shot in backyards with shaky digital cameras. YouTube is the home of choices, and as such is leading to choices by parent company Google. Does YouTube need advertisers?

If the goal of online advertising is eyeballs, the YouTube fits the bill. Sidebar ads appear next to the thousands of videos streamed daily, and the video site is close to breaking even, even as the internet audience becomes more jaded to banners, ads, and other methods to attract attention online. It just becomes…

Deep Thoughts for Recession Rebounding Agencies

Thursday, 07. 9. 2009  –  Category: Enversa Companies

Be patient with me as I attempt to make an analogy. I went whitewater rafting recently. While watching others traverse the rapids, I realized there were two types of boaters.  First, there were the fierce paddlers. The water is pulling the boat along at what seems like 100 mph, crashing it into waves and rocks, and the people in the boat are paddling like mad. I cannot tell whether the paddling is doing squat to move the boat, but they are paddling nonetheless — trying to do something, anything, to nudge the boat in a generally safe direction, even though no such place exists.

Then there are the shrinkers. These folks curl up into a tiny ball and get as close to the middle of the…

The Economy Will Come Back – Will You?

Wednesday, 07. 8. 2009  –  Category: Enversa Companies

A smart company plans for a possible recession during the good times. Managers seek capital for investments, keep jobs lean and efficient, and stock away some surpluses for that rainy day. Well, we are in the middle of a recession now, and it is a doozy. Although it may be counterintuitive, that means now is the time to begin planning for the upcoming economic recovery.

That may be hard to do if the balance sheet is blood red and the accountants still will not emerge from under their desks. But these economic downturns create numerous opportunities for change and innovation. Planning now will allow your company to react more quickly than others.

To do that you need smart people. And right now there is a glut of…

Is going cheap the new chic?

Thursday, 06. 18. 2009  –  Category: Enversa Companies

The recent recession being touted as one of the longest and deepest in US history is supposed to have a dramatic effect in altering consumer spending habits. Economists and marketers are concerned that consumer spending habits will have changed and that the tightening of the purse strings will continue long after the recession has ended and the economy is recovering. They are saying goodbye to five dollar lattes and high-end luxury items, and predicting a new wave of frugality.

Are they wrong? Consumer spending has changed and over 60% of households have done some belt tightening and examined where their monthly budget is spent. But predicting future spending habits is akin to forecasting the weather; it’s a form of fortune telling that gives anyone a fifty/fifty…