Is Murdoch’s Move to Paid News Content the End or the Beginning?

Tuesday, 10. 13. 2009  –  Category: T2 Communications

Last week, at the World Media Summit in China, News Corp. Owner and Chairman Rupert Murdoch discussed his plans to make news content available only to paying subscribers.  While pay for content is out there on many news sites, the idea of one of the world’s top media moguls taking the hard line stance with his key assets is a new one.  As reporter Michael Wolff mentions in his commentary on Murdoch’s ambitious gamble in this month’s Vanity Fair, however, the results of these pay contents have been mixed.  While there is a portion of the population that will pay for the content, a vast majority simply move on to another source when prompted for payment.

As many news sources struggle to keep up with the…