How to Sell Bleeding Edge Technology

Wednesday, 05. 27. 2009  –  Category: T2 Communications

As the technology landscape rapidly evolves, new gadgets and applications seem to hit the market on a weekly basis.  Rumors continue to swirl about the next big products coming in the handset world from the likes of Apple, Research in Motion and Palm.  Google is consistently poised to introduce a new application into their portfolio.  Even companies like Amazon that are not traditionally into building unique products are getting into the action in an attempt to expand their market reach.

The reality, however, is that not every great piece of technology becomes the next “big thing” and perfectly good ideas never make a dime in the marketplace.  Many ideas never show up on news feeds or the shelves of the local big box retailer.  Some detrimentally…

Building Business Momentum

Friday, 03. 6. 2009  –  Category: Ranger Wireless Solutions

If you’ve ever played sports you know all about momentum. This rare compilation of confidence, luck and timing can help make even the worst of teams believe they are just good enough to win. It can break wills and bring crowds to their feet. It is so powerful, that the idea alone of a possible momentum shift can be enough to actually shift momentum.

Yet in business, there is nothing more underrated than momentum. Rarely when discussing a strategic plan or a marketing strategy do I hear anyone mention momentum, let alone how one might build the plan to adequately use it. Like high profit margins or good worth of mouth, many business people believe momentum comes with the territory of doing business.

When it comes down…