How to Sell Bleeding Edge Technology

Wednesday, 05. 27. 2009  –  Category: T2 Communications

As the technology landscape rapidly evolves, new gadgets and applications seem to hit the market on a weekly basis.  Rumors continue to swirl about the next big products coming in the handset world from the likes of Apple, Research in Motion and Palm.  Google is consistently poised to introduce a new application into their portfolio.  Even companies like Amazon that are not traditionally into building unique products are getting into the action in an attempt to expand their market reach.

The reality, however, is that not every great piece of technology becomes the next “big thing” and perfectly good ideas never make a dime in the marketplace.  Many ideas never show up on news feeds or the shelves of the local big box retailer.  Some detrimentally…

The Battle Between Legacy and Next-Generation

Wednesday, 04. 1. 2009  –  Category: T2 Communications

When it comes to solutions for deploying any product, there is an ever-present gap between two competing viewpoints: legacy and next-generation. Most often industry giants comprise the legacy portion of the industry, buying and selling solid solutions based upon the standards they once created. Next-generation solutions, however, emerge from a different direction. Instead of building off of the legacy solutions, these products often use an inventor’s mindset to build unique services. While some services attempted to bridge the gap between legacy and next-generation, the reality is more likely that it is an “either/or” environment where each side offers both inherent benefits and drawbacks.

Legacy

When it comes to the legacy approach, the solution is usually rock solid in its structure if for no other reason than the…