CornerWorld [CWRL] Presents Internet Real Estate Expo “IREE.net”

Tuesday, 11. 1. 2011  –  Category: CornerWorld Corporate

The Internet Real Estate Expo (IREE) provides an educational marketplace in which small- to medium-sized businesses can learn to develop their digital marketing strategy.

Seven Things Changing the TV Experience

Monday, 11. 2. 2009  –  Category: T2 Communications

The television viewing experience is changing quickly, but so far the strategy for these changes is a bit lacking.  While traditional linear television remains dominant, time-shifted and on-demand content continues to corner a niche in the market place.  Recently, U2 shattered records by airing a live stream of their concert at the Rose Bowl on YouTube that registered over 10 million viewers.  While a one-time event online, its popularity rivaled linear TV content that evening.

The U2 concert is just the latest example of non-traditional video changing the viewing habits of viewers around the world.  Here are six other major events and products that are laying the foundation for the next evolution of video viewing, what some are originally calling TV 2.0.

Hulu:  Like YouTube, Hulu is arguably already…

Is Murdoch’s Move to Paid News Content the End or the Beginning?

Tuesday, 10. 13. 2009  –  Category: T2 Communications

Last week, at the World Media Summit in China, News Corp. Owner and Chairman Rupert Murdoch discussed his plans to make news content available only to paying subscribers.  While pay for content is out there on many news sites, the idea of one of the world’s top media moguls taking the hard line stance with his key assets is a new one.  As reporter Michael Wolff mentions in his commentary on Murdoch’s ambitious gamble in this month’s Vanity Fair, however, the results of these pay contents have been mixed.  While there is a portion of the population that will pay for the content, a vast majority simply move on to another source when prompted for payment.

As many news sources struggle to keep up with the…

How effective are your ads online?

Tuesday, 06. 9. 2009  –  Category: Enversa Companies

New studies are pouring out that almost as many internet users search for content based on an ad as actually click the ad. What does this mean for your business? Two things actually. Since internet users are using your ad as a jumping off point, considerations need to be made in the design and layout of the ad, with an increased emphasis on the unique selling proposition. This is a real opportunity for you to create a sub niche within your business and dominate it. If you weren’t the first to market the product, then you could capture the entire share of your sub niche by owning and advertising a key phrase. The goal is positioning your business within the niche, and your ads are…