Optimization – A Tool for All

Wednesday, 06. 17. 2009  –  Category: Enversa Companies

Whether you’re plastering billboards and buses with pictures of puppies and babies, or serving a million banners a day on MySpace, your marketing options should remain measurable, fluid and actionable. Why? Because today’s economy demands it and clients expect it. Dollars and the tangible functioning of those dollars must be able to be diverted entirely or tweaked slightly whenever needed. Campaign optimization is no longer just for the performance team down the hall.

They do know it better than anyone, though, right? Direct Response guys live and die in these scenarios: A client has a consultative sales force withering on the vine, sitting in air conditioned offices (that the client is paying for), desperately waiting for the phones to ring or a reason to pick up…