The Growing Importance Of Mobile Commerce

Thursday, 06. 11. 2009  –  Category: Enversa Companies

Although many retailers have stayed on top of emerging technological trends quite well – many have added customer feedback forums to their websites and heavily marketed their online presence, for instance – a surprising number of them have so far completely overlooked the growing mobile commerce trend. More and more people are turning to their cell phones for Internet service, which inevitably means that many are beginning to demand the total package. In that case, the ability to purchase products online via cell phone is being asked for by more and more consumers – especially many in key marketing demographics.

Safety Versus Convenience
According to a new Harris Interactive survey, people are increasingly warming up to the concept of making purchases through their cell phone. About half…

How to Sell Bleeding Edge Technology

Wednesday, 05. 27. 2009  –  Category: T2 Communications

As the technology landscape rapidly evolves, new gadgets and applications seem to hit the market on a weekly basis.  Rumors continue to swirl about the next big products coming in the handset world from the likes of Apple, Research in Motion and Palm.  Google is consistently poised to introduce a new application into their portfolio.  Even companies like Amazon that are not traditionally into building unique products are getting into the action in an attempt to expand their market reach.

The reality, however, is that not every great piece of technology becomes the next “big thing” and perfectly good ideas never make a dime in the marketplace.  Many ideas never show up on news feeds or the shelves of the local big box retailer.  Some detrimentally…