Three P’s To Boost Productivity
Thursday, 03. 4. 2010 – Category: Ranger Wireless Solutions
Optimization – A Tool for All
Wednesday, 06. 17. 2009 – Category: Enversa Companies
Whether you’re plastering billboards and buses with pictures of puppies and babies, or serving a million banners a day on MySpace, your marketing options should remain measurable, fluid and actionable. Why? Because today’s economy demands it and clients expect it. Dollars and the tangible functioning of those dollars must be able to be diverted entirely or tweaked slightly whenever needed. Campaign optimization is no longer just for the performance team down the hall.
They do know it better than anyone, though, right? Direct Response guys live and die in these scenarios: A client has a consultative sales force withering on the vine, sitting in air conditioned offices (that the client is paying for), desperately waiting for the phones to ring or a reason to pick up…
The Paradox of Little Things
Friday, 04. 17. 2009 – Category: Ranger Wireless Solutions
They say that “the devil is in the details.” And they are exactly right. When it comes to business, however, it always seems like it is small tasks that keep us from our high-payoff activities. So which is it? Should we be focused on doing the little things to be successful or are we compromising our ability to tackle greater challenges by being distracted by them? It depends on what you really consider to be little.
Planning is the Key
When it comes to the “small stuff,” it really comes down to understanding the relevance of each activity. These days, it’s rare to find anyone who has an abundance of time on their hands. It is crucial that our time (and attention) is focused on those projects…