Honesty is Indeed the Best Marketing Policy

Tuesday, 12. 8. 2009  –  Category: Enversa Companies

Nobody’s perfect.  Let’s establish that from the outset.  You and your product, no matter how hard you try, will not be everything to everyone.  There will always be limitations or competitors that keep you from being alone at the top.  As a result, it is natural for companies to talk up their competitive advantages and sweep away those unappealing nuances.

With a real-time news cycle and an ever decreasing sense of privacy, it is likely that all of those data points you want to keep hidden will surface eventually.  As a result, many companies (and individuals) are now feeling the pain of not being open and honest up front with their followers.  Before you find yourself in a position of playing catch up to a story…

Is Digital Still A Step Child?

Wednesday, 03. 18. 2009  –  Category: Enversa Companies

Some people believe that digital advertising is a whole different arena when it comes to marketing and advertising. Some awards companies have even come up with a digital advertising agency award separate from any other kind of advertising agency not digital based. This thinking comes from the idea that the digital market is completely separate from any other type of marketing or advertising. However, that really should not be the case. Digital marketing is run a little differently from more traditional advertising methods, but it is similar enough to be categorized under the same species. It is a different channel of advertising, not its own arena.

The idea that the digital advertising market is like public relations, advertising, or direct marketing is flawed.The digital market is…