How Partnership Can Make a Small Company Big
Thursday, 07. 16. 2009 – Category: T2 Communications
Pull back. Trim. Cut. The past year has seen nearly every sector of the market shrink, as consumers tighten up spending and banks all but eliminate lending. As a result, businesses have been forced to downsize their vision (and their staffing) in the process.
While these changes make sense from a bottom line perspective, they are definitely an impediment to restoring corporate strength. They limit the innovation and expansion that are central to the future development of any company. So how can you expand your business when resources are limited? The key for many growing businesses may lie in partnerships.
What do I mean by partnership? While larger companies may consider partnership to be a formal relationship often more line with a merger or an acquisition; a…
Deep Thoughts for Recession Rebounding Agencies
Thursday, 07. 9. 2009 – Category: Enversa Companies
Be patient with me as I attempt to make an analogy. I went whitewater rafting recently. While watching others traverse the rapids, I realized there were two types of boaters. First, there were the fierce paddlers. The water is pulling the boat along at what seems like 100 mph, crashing it into waves and rocks, and the people in the boat are paddling like mad. I cannot tell whether the paddling is doing squat to move the boat, but they are paddling nonetheless — trying to do something, anything, to nudge the boat in a generally safe direction, even though no such place exists.
Then there are the shrinkers. These folks curl up into a tiny ball and get as close to the middle of the…
The Economy Will Come Back – Will You?
Wednesday, 07. 8. 2009 – Category: Enversa Companies
A smart company plans for a possible recession during the good times. Managers seek capital for investments, keep jobs lean and efficient, and stock away some surpluses for that rainy day. Well, we are in the middle of a recession now, and it is a doozy. Although it may be counterintuitive, that means now is the time to begin planning for the upcoming economic recovery.
That may be hard to do if the balance sheet is blood red and the accountants still will not emerge from under their desks. But these economic downturns create numerous opportunities for change and innovation. Planning now will allow your company to react more quickly than others.
To do that you need smart people. And right now there is a glut of…
Is going cheap the new chic?
Thursday, 06. 18. 2009 – Category: Enversa Companies
The recent recession being touted as one of the longest and deepest in US history is supposed to have a dramatic effect in altering consumer spending habits. Economists and marketers are concerned that consumer spending habits will have changed and that the tightening of the purse strings will continue long after the recession has ended and the economy is recovering. They are saying goodbye to five dollar lattes and high-end luxury items, and predicting a new wave of frugality.
Are they wrong? Consumer spending has changed and over 60% of households have done some belt tightening and examined where their monthly budget is spent. But predicting future spending habits is akin to forecasting the weather; it’s a form of fortune telling that gives anyone a fifty/fifty…