No Need to Fight

Tuesday, 06. 16. 2009  –  Category: Enversa Companies

The recession is here.

Hold on, let’s rephrase that. The greatest economic conflagration of a generation is upon us – and with it the emphatic need to cut creative budgets, slash media expenditures, trim payroll, and reduce expenditures across the board, right?

Right. For most of us in the ad world, the past 8 months have indeed seen a sharp tightening of the belt, and the renewing of our commitments to driving new efficiencies in the way we conduct business. And, this is certainly the only wise and prudent thing to do as we weather the ongoing economic and political recalibration that will doubtless take many more months, if not years, to sort itself out.

The important thing is for all of us, though – vendors, agencies, and…

Four Ways to Turn Pessimism into Optimism

Thursday, 05. 7. 2009  –  Category: Ranger Wireless Solutions

Wouldn’t it be nice if you could always just look on the bright side?  Some may call that unrealistic or naïve; others downright impossible.  In today’s world, with economic recessions meeting up with swine flu, you can’t help but run into things that get you down.  At the office, it is no different.  Cutbacks, layoffs and mergers all give fodder to the side of our mind that runs wild with pessimism.  But offices can’t run on pessimism without it affecting the quality of work and life that goes on in them.  So what can you do to turn the proverbial frown upside down?  It’s all about consistency.

Don’t Underestimate the Need for Connection

When things are tough, a lack of consistent connection makes it ever more difficult. …

Now is the Time to Focus Your Brand

Wednesday, 04. 22. 2009  –  Category: Enversa Companies

You can’t read a business trade these days without seeing a list of the latest strategies for customer acquisition and retention.  Millions of dollars and countless hours are being invested in social network and advertising opportunities by businesses all over the world.  Companies are creating rewards and recognition programs to entice customers to regularly spend their money with them.

During a trying economic period like we are in now, however, many companies are forced to rethink these business models.  This quickly forces tough decisions on budgeting, staffing and marketing projects.  Cuts are often required to get the business to a sustainable position.  However, are the cuts made in alignment with the company’s brand?  If not, just how sustainable is it really?

The truth is that in positive…

A Tough Economy Fuels Hope

Friday, 03. 27. 2009  –  Category: T2 Communications

With all the doom and gloom reported in today’s news, it is easy to assume that there is not much hope for any businesses expanding, growing or otherwise making a profit. Rumor at the water cooler is that unless you can treat a heart attack, or work for the unemployment office, your job is in jeopardy.  While I will admit that the economy is in a desperate state and we all still wait, holding our breath that it will not get any worse; if we look hard enough there is a light at the end of the tunnel, an occasional glimpse of good news. Hope.

CornerWorld acquires Woodland Wireless. This is not a bailout, an incentive plan, or stimulus package.  Two companies doing fine on their…