Is Digital Still A Step Child?

Wednesday, 03. 18. 2009  –  Category: Enversa Companies

Some people believe that digital advertising is a whole different arena when it comes to marketing and advertising. Some awards companies have even come up with a digital advertising agency award separate from any other kind of advertising agency not digital based. This thinking comes from the idea that the digital market is completely separate from any other type of marketing or advertising. However, that really should not be the case. Digital marketing is run a little differently from more traditional advertising methods, but it is similar enough to be categorized under the same species. It is a different channel of advertising, not its own arena.

The idea that the digital advertising market is like public relations, advertising, or direct marketing is flawed.The digital market is…