How effective are your ads online?

Tuesday, 06. 9. 2009  –  Category: Enversa Companies

New studies are pouring out that almost as many internet users search for content based on an ad as actually click the ad. What does this mean for your business? Two things actually. Since internet users are using your ad as a jumping off point, considerations need to be made in the design and layout of the ad, with an increased emphasis on the unique selling proposition. This is a real opportunity for you to create a sub niche within your business and dominate it. If you weren’t the first to market the product, then you could capture the entire share of your sub niche by owning and advertising a key phrase. The goal is positioning your business within the niche, and your ads are…