How Authentic is Your Social Brand?

Monday, 04. 5. 2010  –  Category: Enversa Companies

<div id=”_mcePaste” style=”position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;”>
You open your Facebook or Twitter account and begin to scour the recent posts of your friends for interesting news.  As you scroll down the page, you see the following assortment of posts sprinkled amongst a pile of article links:
<p style=”text-align: center;”><em>Sunshine makes me happy!</em></p>
<p style=”text-align: center;”><em>Eating pancakes.  Yummy.</em></p>
<p style=”text-align: center;”><em>So sleepy.</em></p>
<p style=”text-align: center;”><em>Sigh.</em></p>
It’s exciting stuff, that’s for sure.  I mean, the great Pancake Movement certainly appreciates the support.  But what value does this bring to those reading?  With posts like these, it becomes difficult to justify that there is any value.  And if the goal of social networking is to stay connected to those you know, how are you…

How Email and Social Networking Can Enhance Relationships

Tuesday, 02. 16. 2010  –  Category: Enversa Companies

Many will say that email and social networking have ruined relationships, communication, and productivity.  And there is much to be said about the texting industry’s effect on people’s spelling; but there are good and bad effects of every form of technology.  Social networking, when abused, can destroy relationships, diminish productivity, and ruin a person’s image.  Email can be bad just as bad.  For example, if a hasty message is sent out of anger or sarcasm, it can be misinterpreted and cannot be taken back, therefore impairing relationships and personal images.  This happens when these forms of communication are used incorrectly and abused.  However, when used correctly and effectively, both email and social networking can enhance our communication.

The Internet has allowed more relationships to be possible…

Be Careful Who Watches Your Digital Life

Friday, 01. 22. 2010  –  Category: Enversa Companies

The world of social networking sites, like MySpace, Twitter, and Facebook, is not only brilliant but addicting.  For many, these are personal accounts utilized to stay connected with friends and family, share basic updates about their lives, and post photos of their kids.  For others, it is their whole universe and key to their social world.  Daily updates, hourly posts, pictures of every at-home project, night out with friends, and vacations, and new diet ideas are posted for review and feedback.  Like any circle of friends, it can take time to adjust and crack the “shell” of personal inhibition.  To request a friend, to confirm a friend, to share plans for the weekend, to post those vacation photos of you in a swimsuit or with…

Honesty is Indeed the Best Marketing Policy

Tuesday, 12. 8. 2009  –  Category: Enversa Companies

Nobody’s perfect.  Let’s establish that from the outset.  You and your product, no matter how hard you try, will not be everything to everyone.  There will always be limitations or competitors that keep you from being alone at the top.  As a result, it is natural for companies to talk up their competitive advantages and sweep away those unappealing nuances.

With a real-time news cycle and an ever decreasing sense of privacy, it is likely that all of those data points you want to keep hidden will surface eventually.  As a result, many companies (and individuals) are now feeling the pain of not being open and honest up front with their followers.  Before you find yourself in a position of playing catch up to a story…

« Older Entries
Newer Entries »
/tag/social-networking/page/2/