Seven Things Changing the TV Experience

Monday, 11. 2. 2009  –  Category: T2 Communications

The television viewing experience is changing quickly, but so far the strategy for these changes is a bit lacking.  While traditional linear television remains dominant, time-shifted and on-demand content continues to corner a niche in the market place.  Recently, U2 shattered records by airing a live stream of their concert at the Rose Bowl on YouTube that registered over 10 million viewers.  While a one-time event online, its popularity rivaled linear TV content that evening.

The U2 concert is just the latest example of non-traditional video changing the viewing habits of viewers around the world.  Here are six other major events and products that are laying the foundation for the next evolution of video viewing, what some are originally calling TV 2.0.

Hulu:  Like YouTube, Hulu is arguably already…

Why Television Still Conquers Online Video

Monday, 06. 22. 2009  –  Category: T2 Communications

Online video has exploded in the past year, with a record 16 billion videos being viewed by Americans in April 2008.  So is the online video revolution upon us?  Will consumers, particularly young viewers, be dropping their pay TV service in favor of their internet connection?  Not so fast.  There are many reasons live, linear, pay television (cable, IPTV, satellite) is not going away any time soon.  Here are six:

Volume: While online viewing continues to grow, it still pales in comparison to television.  The National Cable & Television Association reports that there are approximately 64 million cable television subscribers in the United States.  By those numbers, that equates to about 250 online videos being viewed per household per month, or 8 videos per day.  Even if…