Reality TV and the American Family

Wednesday, 06. 24. 2009  –  Category: T2 Communications

America’s interest in reality TV has encouraged a new wave of celebrity.  The most dramatic members of MTV’s The Real World were offered positions as video jockeys in the 1990s.  These days the least liked and most problematic contestants of shows like Flavor of Love and Rock of Love are given their own reality shows on VH1.  Now unwed and jobless “Octomom” Nadya Suleman, who was artificially inseminated and now has 14 kids to raise on her own, is rumored to have been offered her own reality show.  When did America start encouraging this behavior?  What ever happened to privacy and, more importantly, morals?  Now that we have been introduced to reality TV, we are not only able to watch the real lives of real people throwing fits…

Why Television Still Conquers Online Video

Monday, 06. 22. 2009  –  Category: T2 Communications

Online video has exploded in the past year, with a record 16 billion videos being viewed by Americans in April 2008.  So is the online video revolution upon us?  Will consumers, particularly young viewers, be dropping their pay TV service in favor of their internet connection?  Not so fast.  There are many reasons live, linear, pay television (cable, IPTV, satellite) is not going away any time soon.  Here are six:

Volume: While online viewing continues to grow, it still pales in comparison to television.  The National Cable & Television Association reports that there are approximately 64 million cable television subscribers in the United States.  By those numbers, that equates to about 250 online videos being viewed per household per month, or 8 videos per day.  Even if…

Paid Media Ads, Money Well Spent?

Wednesday, 06. 10. 2009  –  Category: Enversa Companies

Large advertising budgets are commonplace in many companies. A significant portion of any advertising budget is spent on television and print media. There is a growing concern that these may not be the best places to spend those dollars.

Theory: TV and Print Ads are No Longer Effective
Popular theories hold that DVR households are unreachable through televised ads and the ability to fast-forward past the commercials negate their effectiveness. Even in households without DVR, the ability to reach prospective customers is adversely impacted by channel surfing or fragmented by the various methods that a consumer can watch TV.

Print advertising is impacted by the poor attention span of consumers and declining readership. Stodgy newspapers and magazines are being displaced by the quickly updated Internet. Frequently, the only…

Are You Ready Again for the DTV Transition?

Wednesday, 05. 20. 2009  –  Category: T2 Communications

On June 12, 2009, over-air-television stations will transition their signals exclusively to digital.  If this becomes anything like the false start that occurred in February, it should be interesting as it unfolds.  From the very beginning, the messaging behind this technology conversation has been muddled at best.  The government’s efforts to educate the public have been watered down by a general lack of understanding by most Americans of how exactly they get their TV service and what type of signal they are really watching.  The end result has become unnecessary panic, particularly among the elderly.

So let’s help clarify some of the key components of this transition that you need to remember:

Only Antenna Users Need to Buy Equipment

The reality is that, from a viewing perspective, the…