It All Comes Back to the Brand

Thursday, 10. 7. 2010  –  Category: Enversa Companies

In an age where advertising is everywhere and the competition in any vertical has never been so intense, consumers are growing immune to the messages companies are trying to deliver.  This “tune out” has even the largest corporations scrambling to keep their brands strong while smaller, more personal brands are engaging consumers on a more intimate level.  Using social media and personal connections, they (intentionally or not) have tapped into the marketplace demand for transparency and authenticity from businesses.  As a result, the strength of a brand is now constructed more by the consistency at each level of the organization.  Stripping away the billboards, e-blasts and Twitter posts, you can see that good brands permeate into the culture of an organization.  It is a mantra,…

Interaction Is Important in Social Networking

Friday, 04. 16. 2010  –  Category: Enversa Companies

Interaction Is Important in Social Networking
Social networking sites, like Twitter and Facebook, have proven to be highly beneficial for many businesses and brands.  Most will argue that social networking is the future of marketing, and most businesses and brands have taken advantage of the ability to collect followers and fans by taking ten minutes to set up an account.  But contrary to popular activity, these sites are not just for the mass distribution of special offers and advertisements.  Members are not just looking for content, but community.  Communities involve interaction.  And like any other community, there are social etiquettes and expectations.  If you choose to basically ignore your followers and fans, you will still get exposure, but you will not get the full circle benefits…

How Authentic is Your Social Brand?

Monday, 04. 5. 2010  –  Category: Enversa Companies

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You open your Facebook or Twitter account and begin to scour the recent posts of your friends for interesting news.  As you scroll down the page, you see the following assortment of posts sprinkled amongst a pile of article links:
<p style=”text-align: center;”><em>Sunshine makes me happy!</em></p>
<p style=”text-align: center;”><em>Eating pancakes.  Yummy.</em></p>
<p style=”text-align: center;”><em>So sleepy.</em></p>
<p style=”text-align: center;”><em>Sigh.</em></p>
It’s exciting stuff, that’s for sure.  I mean, the great Pancake Movement certainly appreciates the support.  But what value does this bring to those reading?  With posts like these, it becomes difficult to justify that there is any value.  And if the goal of social networking is to stay connected to those you know, how are you…

Forget Digital Footprints—We are Leaving Tire Tracks

Thursday, 01. 28. 2010  –  Category: T2 Communications

The phrase “digital footprint” is used regularly to describe the trail of information we are leaving in an increasing fashion online and in technology devices.  And while the very real threat that the information could fall into the wrong hands, we continue to find new and different means to share our life through 1s and 0s.  As our aversion to putting personal information out there lowers, it becomes more important to monitor the extent to which we are extending ourselves into the digital world.

Five to ten years ago, there were very few things that we were doing digitally.  It seems like so long ago, but there was a time when mail trumped e-mail, phone calls were the way to reach out to those across the…

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