It All Comes Back to the Brand
Thursday, 10. 7. 2010 – Category: Enversa Companies
In an age where advertising is everywhere and the competition in any vertical has never been so intense, consumers are growing immune to the messages companies are trying to deliver. This “tune out” has even the largest corporations scrambling to keep their brands strong while smaller, more personal brands are engaging consumers on a more intimate level. Using social media and personal connections, they (intentionally or not) have tapped into the marketplace demand for transparency and authenticity from businesses. As a result, the strength of a brand is now constructed more by the consistency at each level of the organization. Stripping away the billboards, e-blasts and Twitter posts, you can see that good brands permeate into the culture of an organization. It is a mantra,…
Interaction Is Important in Social Networking
Friday, 04. 16. 2010 – Category: Enversa Companies
How Authentic is Your Social Brand?
Monday, 04. 5. 2010 – Category: Enversa Companies
Forget Digital Footprints—We are Leaving Tire Tracks
Thursday, 01. 28. 2010 – Category: T2 Communications
The phrase “digital footprint” is used regularly to describe the trail of information we are leaving in an increasing fashion online and in technology devices. And while the very real threat that the information could fall into the wrong hands, we continue to find new and different means to share our life through 1s and 0s. As our aversion to putting personal information out there lowers, it becomes more important to monitor the extent to which we are extending ourselves into the digital world.
Five to ten years ago, there were very few things that we were doing digitally. It seems like so long ago, but there was a time when mail trumped e-mail, phone calls were the way to reach out to those across the…