CornerWorld » Twitter http://cornerworld.com CWRL-------Delivering Media To Your World Mon, 06 Feb 2012 17:05:59 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 It All Comes Back to the Brand http://cornerworld.com/back-to-the-brand/ http://cornerworld.com/back-to-the-brand/#comments Thu, 07 Oct 2010 18:30:01 +0000 David Fleming http://cornerworld.com/?p=1313 In an age where advertising is everywhere and the competition in any vertical has never been so intense, consumers are growing immune to the messages companies are trying to deliver.  This “tune out” has even the largest corporations scrambling to keep their brands strong while smaller, more personal brands are engaging consumers on a more intimate level.  Using social media and personal connections, they (intentionally or not) have tapped into the marketplace demand for transparency and authenticity from businesses.  As a result, the strength of a brand is now constructed more by the consistency at each level of the organization.  Stripping away the billboards, e-blasts and Twitter posts, you can see that good brands permeate into the culture of an organization.  It is a mantra,…

]]> http://cornerworld.com/back-to-the-brand/feed/ 1 Interaction Is Important in Social Networking http://cornerworld.com/interaction-social-networking/ http://cornerworld.com/interaction-social-networking/#comments Fri, 16 Apr 2010 13:45:46 +0000 CornerWorld Corporation http://cornerworld.com/?p=1261 Interaction Is Important in Social Networking
Social networking sites, like Twitter and Facebook, have proven to be highly beneficial for many businesses and brands.  Most will argue that social networking is the future of marketing, and most businesses and brands have taken advantage of the ability to collect followers and fans by taking ten minutes to set up an account.  But contrary to popular activity, these sites are not just for the mass distribution of special offers and advertisements.  Members are not just looking for content, but community.  Communities involve interaction.  And like any other community, there are social etiquettes and expectations.  If you choose to basically ignore your followers and fans, you will still get exposure, but you will not get the full circle benefits…
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