Be Careful Who Watches Your Digital Life
Friday, 01. 22. 2010 – Category: Enversa Companies
The world of social networking sites, like MySpace, Twitter, and Facebook, is not only brilliant but addicting. For many, these are personal accounts utilized to stay connected with friends and family, share basic updates about their lives, and post photos of their kids. For others, it is their whole universe and key to their social world. Daily updates, hourly posts, pictures of every at-home project, night out with friends, and vacations, and new diet ideas are posted for review and feedback. Like any circle of friends, it can take time to adjust and crack the “shell” of personal inhibition. To request a friend, to confirm a friend, to share plans for the weekend, to post those vacation photos of you in a swimsuit or with…
Honesty is Indeed the Best Marketing Policy
Tuesday, 12. 8. 2009 – Category: Enversa Companies
Nobody’s perfect. Let’s establish that from the outset. You and your product, no matter how hard you try, will not be everything to everyone. There will always be limitations or competitors that keep you from being alone at the top. As a result, it is natural for companies to talk up their competitive advantages and sweep away those unappealing nuances.
With a real-time news cycle and an ever decreasing sense of privacy, it is likely that all of those data points you want to keep hidden will surface eventually. As a result, many companies (and individuals) are now feeling the pain of not being open and honest up front with their followers. Before you find yourself in a position of playing catch up to a story…
Are Wireless Phones Really About the Phone Anymore?
Monday, 11. 16. 2009 – Category: Dial611
On the legal side of telecommunications, the “duck test” is often used to describe how new technologies fit into legacy regulatory policies. When data companies unveil voice services and claim that they are data and not voice products, the argument is often made by competitors and regulators that “If it looks like a duck, swims like a duck and quacks like a duck, then it probably is a duck.”
This test is pertinent to the current state of the wireless phone industry as well. With all of the enhancements happening, the user experience is getting more and more complex. As a result, a paradox emerges. If a phone doesn’t have a key pad, doesn’t require minutes and is rarely used to make calls; is it really a…
Is Murdoch’s Move to Paid News Content the End or the Beginning?
Tuesday, 10. 13. 2009 – Category: T2 Communications
Last week, at the World Media Summit in China, News Corp. Owner and Chairman Rupert Murdoch discussed his plans to make news content available only to paying subscribers. While pay for content is out there on many news sites, the idea of one of the world’s top media moguls taking the hard line stance with his key assets is a new one. As reporter Michael Wolff mentions in his commentary on Murdoch’s ambitious gamble in this month’s Vanity Fair, however, the results of these pay contents have been mixed. While there is a portion of the population that will pay for the content, a vast majority simply move on to another source when prompted for payment.
As many news sources struggle to keep up with the…